
ABOUT US
GTM MOMs
Go-to-Market (GTM) teams play a critical role in driving organizational success. Comprising key functions like marketing, sales, customer success, and revenue operations, these teams are essential to delivering value and ensuring business growth.
Moms working in GTM roles bring a unique combination of skills, including empathy, multitasking, and resilience, which enhances team dynamics and overall performance. Their ability to balance complex responsibilities at home and at work allows them to approach challenges with creativity, focus, and efficiency—adding tremendous value to GTM initiatives and the broader organization.
I am a GTM Leader and Mom of 4 boys. Currently I am managing a sales team at Demandbase where I get to tap into my passions for finding and building operational efficiencies and strategically driving revenue through creative selling and sales plays.
I have been happily married to my husband for 10 years. We are a blended bunch, his, hers and ours. My sons are 18 and 16, stepson 17, and we share a son who is 6. Yep, we did it all over again with a 10 year gap. Haha He keeps me on my toes.

Janelle Pierini, Founder and Mom to 4 boys